Dolly Dagger named Brighton’s Best Dressed shop

Boutique clothing store Dolly Dagger has been named Brighton’s Best Dressed shop as part of a scheme aimed at helping the city’s independent shops.

The Dressed for Success awards is run by Brighton and Hove City Council, who provided 42 independent shops with expert advice on how to make the most out of their window displays.

Thirty eight shops then entered the competition and almost 3,500 votes were submitted by the public.

Dolly Dagger, which is found on Brighton Place in the Lanes, was crowned overall Best Dressed and also Most Theatrical.

Frock UK in Rottingdean won the awards for Irresistable Image and Most Visually Stunning, while there was also awards for Vintiques (St James’s Street), Cyber Candy (Gardner Street – North Laine) and Union Jewellery (Union Street – North Laine).

Councillor Ian Davey said: “We have one of the UK’s best collections of independent shops and the council is keen to help them survive and thrive.

“Unlike chain stores, independents don’t have the backing of big organisations with lots of cash and expertise. So we stepped in to help local traders and the city’s economy in the run-up to Christmas.”

“The designs were of such a high standard and brought our shopping streets alive over the festive period. Congratulations to Dolly Dagger and the rest of the winners.”

The full list of award winners and honourable mentions are listed below:

Overall Best Dressed
Winner: Dolly Dagger

Best Transformation
Winner: Vintiques
Honourable Mentions: Covet, Dolphin House Shop

Irresistible Image
Winner: Frock UK
Honourable Mentions: Dolly Dagger, Union Jewellery

Most Visually Stunning
Winner: Frock UK
Honourable Mentions: She Said, Kellerwood Jewellers, Pardon My French

Cleverest Concept
Winner: Cyber Candy
Honourable Mentions: Uniquely Organic Eco Spa, The Animal House

Best Silent Seller
Winner: Union Jewellery
Honourable Mentions: Audrey’s Chocolates, Lawrence Art Supplies

Most Theatrical
Winner: Dolly Dagger
Honourable Mentions: Red Room Vintage, Cyber Candy, Walk in Wardrobe

Find out more about the scheme here.

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Posted by Joseph Lewis on January 11, 2012. Filed under Shopping. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry